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Umbertos

+44 1772 726097
10 Watery Ln, Ashton-on-Ribble, Preston PR2 2NN United Kingdom of Great Britain and Northern Ireland
Open Today: 11:00 AM - 08:30 PM

Quick Facts About Umbertos

Umberto's Place is a fish and chip shop in Preston that has received a range of positive and negative comments from customers. In order to assess the strengths and weaknesses of the establishment, we will analyze the comments provided.
Strengths: 1. Quality of Fish and Chips: The majority of the comments highlight the delicious taste of the fish and chips served at Umberto's Place. Customers have described the fish as moist and well-cooked, while the chips are praised for their gorgeous taste and crispy texture. This indicates that the establishment places a strong emphasis on the quality of its primary offerings. 2. Friendly Staff: Multiple comments mention the nice and friendly staff at Umberto's Place. This positive customer service experience enhances the overall dining experience and encourages customers to return to the establishment. 3. Unique and Fresh Concept: One comment highlights that Umberto's Place offers a unique and fresh take on the traditional fish and chip shop. This suggests that the establishment is innovative and creative in its approach, which can attract customers looking for something different.
Weaknesses: 1. Inconsistent Quality: While the majority of comments praise the taste and quality of the food, one customer expressed disappointment in their meal. They found the sausage bites and kids' sausage to be unpleasant, and the chips too strong in taste. This suggests that there might be inconsistencies in the quality of the dishes served at Umberto's Place, which can lead to dissatisfaction among some customers. 2. Expensive: One comment mentions that the food at Umberto's Place was very expensive. This can be a deterrent for some customers, especially if they feel that the food quality does not justify the high prices. 3. Soggy Chips and Batter: Another customer mentioned that the chips were soggy and the batter on their fish came off easily. This indicates that there might be issues with the cooking technique or the freshness of the ingredients, which can affect the overall dining experience.
Overall, Umberto's Place has several strengths, including the quality of its fish and chips, friendly staff, and unique concept. However, there are some weaknesses to address, such as inconsistencies in food quality, high prices, and issues with chip and batter preparation. By addressing these weaknesses and ensuring consistent quality and value for money, Umberto's Place can further improve its reputation and attract more customers.


Best TL Reviews

Absolutely delicious! We have been looking for a good fish and chips in Preston for ages and are so glad we have found you! Fish was lovely and moist & chips were just as gorgeous! would 100% recommend! Nice staff too :) Top tier
Absolutely loved our fish and chips. Best I've had in ages. Friendly staff too! Kept saying it's worth the wait... they weren't wrong ????
Delicious. The best gravy in any chippy I’ve been to! You won’t forget a meal here and the portion sizes are generous. I can’t wait to go back and try the Garlic and Lemon fish.
We need more people like this, they’ve worked hard on a new concept and kept a British tradition going. I’ll go out of my way to go to this chippy whenever I fancy one.
First time visiting Umbertos Fish Bar today and I can safely say this is the best fish and chip shop I’ve ever been to! Very unique and very fresh!! 5* Will be sure to be going back again soon!
We were very disappointed in our meals. The battered sausage bites were awful as the sausage meat was so overpowering and strong. The kids sausage did not go down well either. The chips had too strong a taste. The steak and Stilton pie and fish were good. Unfortunately most of the other food ended up in the bin which is a waste as it was very expensive.
Got fish and chips for my dad who has been poorly. His comment "THE BEST FISH AND CHIPS HE HAS EVER HAD"
I had some too and the taste of the fish and chips was amazing.
Excellent service. Thankyou for making my dad happy.
We will be back.
Thanks Yvette Browne
Goosnargh
Three stars is fair I think.
The curry sauce is was great (it's Irish style in taste) and the mushy peas were pretty good. Plenty of chips which were crispy with good flavour.
Unfortunately the star of show, the fish was very disappointing. The 'regular' fish is frankly tiny and unfortunately half the batter came off with the paper.
I don't mind paying a premium but come on you are a fish and chip shop, you could do with ditching the regular and making the medium the new regular, I'm sure it wouldn't cut into your margins too much.
It was a shame because I like the concept, may still try again another time.
It seems like this Chippy is trying too hard to be ‘posh’. It’s a Chippy, don’t over complicate it. The chips were soggy, if they were fresh I assume they’d be very nice. The chips were layered in far toooo much rock salt. The fish was a reasonable size but about 3mm thick. The fish was taken out of the fryer and left to drain on a piece of blue roll so the batter underneath was soggy. The server then picked up the fish with his fingers. The mushy peas were cold and had to be microwaved after I walked 60seconds to my house.

Place Pictures

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Umbertos Info

Amenities

Service options
  • Takeaway
Health and safety
  • Staff wear masks
  • Staff get temperature checks
Accessibility
Offerings
  • Late-night food
Dining options
  • Lunch
  • Dinner
Payments
  • Debit cards
  • NFC mobile payments

Today

Opening Hours

Monday 11:00 AM - 08:30 PM
Tuesday 11:00 AM - 08:30 PM
Wednesday 11:00 AM - 08:30 PM
Thursday 11:00 AM - 08:30 PM
Friday 11:00 AM - 08:30 PM
Saturday 11:00 AM - 08:30 PM
Sunday Closed

How to go there

Location