International Food Centre

+44 29 2048 2006

101 City Rd, Cardiff CF24 3BN United Kingdom of Great Britain and Northern Ireland

Open Today: -

Quick Facts About International Food Centre

The International Food Centre has a number of strengths that make it an attractive supermarket for customers. One of the main strengths mentioned is the wide variety of interesting food available. Customers appreciate the fact that the supermarket offers products like pomegranate molasses, tamarind, sesame oil, tahini, and fresh herbs in larger quantities and at better prices compared to mainstream supermarkets. This indicates that the International Food Centre excels in sourcing unique and high-quality products that may not be easily found elsewhere.

Another strength of the International Food Centre mentioned by a customer is the helpfulness of the staff. The customer appreciates the fact that the staff is always willing to advise on specific products and brands. This indicates that the supermarket places a strong emphasis on customer service and ensures that customers are well-informed about the products they are purchasing. The presence of knowledgeable staff can be a major advantage for customers who may be unfamiliar with certain ingredients or cooking techniques.

Furthermore, the International Food Centre has been praised for its welcoming atmosphere. A customer expresses gratitude for the friendly and welcoming staff. This suggests that the supermarket strives to create a positive and pleasant shopping experience for its customers. Friendly staff can contribute to customer loyalty and satisfaction, as they play a crucial role in shaping the overall impression of the supermarket.

However, there are also weaknesses mentioned by certain customers that the International Food Centre should work on improving. One significant concern raised is the deteriorating quality of meat and chicken. A customer mentions that the meat and chicken at the supermarket have a bad smell. This weakness could seriously undermine the reputation and credibility of the International Food Centre, as poor-quality or smelly meat can deter customers from making purchases and, consequently, lead to a decline in sales.

Another weakness mentioned by multiple customers is the rudeness of some staff members. Customers complain about the extremely rude behavior of some staff members, which can negatively impact the shopping experience and discourage customers from returning to the store. Rude staff can create an unwelcoming atmosphere and diminish customer satisfaction.

Another weakness highlighted by customers is the issue of bread molds and bread quality. One customer reports buying moldy bread, indicating that there may be quality control or storage issues. This weakness suggests that the International Food Centre needs to pay more attention to ensuring the freshness and quality of its bakery products.

There are also concerns mentioned about pricing discrepancies and lack of pricing information on certain products. Customers complain about some price tags not being accurate and fruits not having prices displayed. These weaknesses suggest that the International Food Centre needs to improve its pricing transparency and accuracy to avoid customer dissatisfaction and misunderstanding.

Additionally, there are comments about the store being narrow and crowded. This indicates that the layout and size of the store may not be optimal for accommodating a high volume of shoppers. A crowded store can lead to a less enjoyable shopping experience and make it difficult for customers to navigate and find products.

Furthermore, there are complaints about the International Food Centre being expensive compared to similar shops in the area. Customers mention that other shops offer lower prices for similar products. This weakness suggests that the International Food Centre should reassess its pricing strategy to ensure it remains competitive in the market.

Lastly, there is a comment about staff members not being able to communicate in English. This can be a major disadvantage for customers who do not speak the local language, as it can impede effective communication and hinder the shopping experience.

In conclusion, the International Food Centre has several strengths that include a wide variety of interesting food, helpful staff, and a welcoming atmosphere. However, there are also several weaknesses that the supermarket must address, including issues with the quality of meat and bread, rude staff behavior, pricing discrepancies, lack of pricing information on certain products, crowded store layout, high prices compared to competitors, and communication difficulties for non-local customers. By addressing these weaknesses and building upon its strengths, the International Food Centre can improve its overall performance and customer satisfaction.

Best TL Reviews

I have been coming to this supermarket for years now. It's always packed with really interesting food. There are smarter looking versions of the same type of supermarket that have opened up nearby but to be honest i still come here as there are are always staff willing to advise me on specific products and brands. Whilst mainstream supermarkets sell items such as pomegranate molasses, tamarind, sesame oil, tahini, fresh herbs etc. in small quantities at a hugely inflated price you can come here and find far better quality and value for money. I have no understanding as to why anyone would suggest the staff at the tills are rude I have always been treated courteously with a smile.

Your shop has changed a lot since the past 3 years. Your meat and chicken smells bad. Your staff ladies are rude. I will never come back here again. Now there’s a lot of better shops next to your shop. Clean shops and sells fresh meat not like your meat.

Amazing shop and butchers never had a problem in here. The staff are so welcoming . Thank you

Bread molds!!

I bought this yesterday and found out all the bread are moldy. I just realised when I went home

Çok güzel bir market Türkiye'deki bir çoğu ürün bunmakta ve en iyisi türk tatlı çeşitleri

Honestly zero star what they should get

I mean come on you are in a street full of similar competitors you should do better

1) very very very extremely rude staff in there.

2) I bought beef meat to be surprised at home it has toooooo much fat in it.

3) some of the prices are double compared to other stores.

4) very narrow and very crowded ( mainly because of the rude staff in every inch of the store)

5) for unknown reason most of the fruits they don’t write the prices on them.

6) some price tags are not true

I will never ever step there again, too many shops the same products and lower prices with better staff behaviour

Expensive and rip off in comparison to similar shops around same street. Staff cannot communicate in English. Bought goat meat which was foul smelling and nothing like goat meat. Chicken was very smelly and of poor quality!

Very good friendly communication staffs and very helpful service