Broadway Beauty Supply

+1 989-753-2400

2710 E Genesee Ave, Saginaw, MI 48601 United States of America

Open Today: -

Quick Facts About Broadway Beauty Supply

Broadway Beauty Supply has several strengths and weaknesses based on the comments provided.

One strength mentioned is the selection of wigs. Customers appreciate the variety available, especially for older working business class women. Having a wide range of options makes customers feel classy and satisfied with their choices. This indicates that Broadway Beauty Supply understands the needs of their target market and is able to meet their demands.

Another strength mentioned is the helpfulness of the associates. Customers appreciate when the staff is pleasant and willing to assist them. It creates a positive shopping experience and enhances customer satisfaction. The fact that an associate was described as "very helpful" indicates that Broadway Beauty Supply has skilled employees who are knowledgeable about their products.

The discounts and sales offered by Broadway Beauty Supply are also seen as a strength by customers. Sales events that make expensive items more affordable can attract customers and encourage them to make purchases. This shows that Broadway Beauty Supply understands the value of providing discounts to entice customers and stay competitive in the market.

On the other hand, one of the weaknesses highlighted is the overpricing of products, particularly wigs. Several customers commented on finding the same items at lower prices online or in other stores. This suggests that Broadway Beauty Supply may not be offering competitive prices, which could lead to a loss of customers. To address this weakness, Broadway Beauty Supply would need to reassess their pricing strategies to remain price-competitive in the market.

Another weakness mentioned is the inconsistency in pricing. One customer mentioned that the price of a hair gel changed when they returned to the product. This indicates a lack of attention to detail or possible pricing errors. Inconsistencies in pricing can lead to customer frustration and distrust. Broadway Beauty Supply should focus on improving pricing accuracy and consistency to maintain customer loyalty.

The lack of effective customer service is also seen as a weakness by some customers. Comments suggest that the employees may not have good communication skills or knowledge about the products they sell. This can create a negative shopping experience and deter customers from returning. Broadway Beauty Supply should invest in training their employees to improve their customer service skills and product knowledge.

Another weakness mentioned is the return policy. While the comment is not specific about the issues with the policy, it suggests that there may be some dissatisfaction among customers. Broadway Beauty Supply should review and potentially revise their return policy to address any customer concerns and improve overall customer satisfaction.

In conclusion, Broadway Beauty Supply has strengths in its selection of wigs, helpful associates, and discounts/sales. However, it also has weaknesses in its pricing, pricing consistency, customer service, and return policy. By addressing these weaknesses, Broadway Beauty Supply can improve its overall customer experience and maintain its position in the market.

Best TL Reviews

This store is over price especially with wigs. I brought a wig from there which was 200 but with the 20% discount it was 160.00. I then go on line to fine the wig for 100 dollars. I go here and buy hair products. I buy hair gel that says 24.99 then walk away see a sales person over there after I was. I go back to the gel the price change to 29.99. I wouldn't shop here plus the black women whn ask a question they don't know then why are you working here.

The customer service is horrible. They don’t know how to talk to people, and their exchange policy is not true and return policy. I will not be spending any of my money at this place. Be careful!!!!????

I had a nice experience. People were courteous and the cashier was kind and considerate. I think they would do even better if someone was instantly on the floor to help navigate hair products. I'd definitely recommend them as the place to go for hair products.

Wish they changed their return policy

Associate was very helpful and pleasant. Found some good deals and neatly in order.

Very nice selection of all types of wigs. Ofcoarse they are expensive for real hair wigs, but they run alot of sales to make them a more affordable price. My only one complaint is when I needed help I could not understand what the worker's were saying they speak very little English, but id go back if you need a wig I would go here.

5 WOW stars on the hair/hair products...sure do appreciate this service ????????????

I live in Flint and the wig selection for older working business class women is lacking. I came here and there were dozens of wigs that I could choose from that made me look and feel classy. Thanks Broadway wigs. You were worth the trip and I will be back.